GAME CHANGER: ANNOUNCING NEW EKOCYCLE™ PARTNERS

GAME CHANGER: ANNOUNCING NEW EKOCYCLE™ PARTNERS

EKOCYCLE™ is proud to officially announce our partnership with the NBA® and adidas® with a new product offering to coincide with NBA Green Week presented by Sprint®. NBA Green Week is focused on reducing the NBA’s ecological impact and helping educate basketball fans around the globe about the importance of environmental protection.

In the spirit of celebrating our new partnership with the NBA, adidas has created a limited-edition adidas for EKOCYCLE Feel Good® Tee that features a custom EKOCYCLE Glyph pattern along with the legendary adidas three- stripe logo and the official NBA logo. The adidas for EKOCYCLE Feel Good™ Tee can be purchased online at adidas.com, coca-colastore.com, and nbastore.com.

EKOCYCLE will be celebrated at STAPLES Center® during the nationally televised Sunday, April 7 NBA game between the Los Angeles Clippers and the Los Angeles Lakers, which begins at 12:30 p.m. PST on ABC.

“We’re putting the spotlight on our new EKOCYCLE brand partner, adidas, and celebrating all of our more sustainable products during Green Week,” said will.i.am. “Together EKOCYCLE and the NBA can help further the belief that waste is only waste if we waste it, while playing a positive role in shifting behavior to reuse, recycle, and reduce waste.”

YOUR CHANCE TO WIN!

If you can’t wait until Sunday’s game to get your fill of EKOCYCLE, check out the #NBAEKOCYCLE Trivia Contest on NBA's Twitter Page on Friday, April 5 from 12:00 p.m. – 3:00 p.m. PST! The #NBAEKOCYCLE Trivia Contest tests your knowledge of recycling and sustainability. Tweet the correct answer to @NBA and @EKOCYCLE with #NBAEKOCYCLE and you will be entered to win a signed piece of NBA memorabilia and an EKOCYCLE product signed by will.i.am!

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